Promoting and Marketing Scottish Chess

[David G Congalton]

Any ideas out there on how to promote and market Scottish Chess?

How do we increase the numbers regularly playing at all levels and age groups?

How do we further encourage non-members to become Chess Scotland members?

Thoughts on how we increase CS funds through promotion and marketing?

Any ideas on what could be offered to potential investors in the game and how they could utilise a partnership with Chess Scotland for the investors benefit?

General and specific examples could be useful. For example, the Nintendo DS targeted those in the more mature bracket in some of their adverts for the brain training game. Could CS approach Nintendo or whoever manufactures the brain training series with an advertising package and co-operation by suitable CS members to promote their products in return for an investment in our senior teams?

Many ideas may have been aired before and undoubtedly many previous discussions will have taken place but all ideas would be useful to throw in the pot, even if they've been considered before. No harm in reassessing ideas to see if they can be made to work.