28-04-2013, 06:53 PM
Mike the response was to be honest not exactly overwhelming but did gain a little interest. We got 1000 leaflets printed, 100 were given out at local community outdoor open day where people could come and talk with us and play a game of chess. This seemed popular, we got a lot of interest on the day and two people from this came to the club. A further 100 were given out by our members at various times and places and a man we met in the local park came to the club because of this. The other 800 were as mentioned put through letterboxes and did spark the interest of an experienced player who had been thinking of coming back to chess. Also two of the areas in which we targeted the leaflets and other advertising are trying to get there own chess clubs off the ground (one is an informal evening in a local café that plans to combine chess and knitting !) so it is possible our clubs promotions may have been an influence. As I said not great results and as you know not everyone that comes to a chess club sticks with it but I think it was worth a try. The cost of 1000 leaflets and 250 business cards was about £45. I like to think we may have planted some seeds as not everyone that hears of a chess club comes straight away.