05-05-2013, 08:20 PM
If we get a list of reasons for not joining, perhaps it's possible to address these; see if we can devise ways to make it more attractive to join up?
It would be useful, for example, to know the stats of...those who have played, say, 5 graded games this season but aren't members. Is it one-off tournament players? Local league players who don't play tournaments at all (and therefore don't see any personal benefit from joining up)? Primarily juniors?
Using an analogy with golf membership (which tends to be relatively very expensive compared to chess), clubs have had to implement ever-more flexible and ingenious methods of attracting/keeping members. We could possibly look at some of these ideas too.
It would be useful, for example, to know the stats of...those who have played, say, 5 graded games this season but aren't members. Is it one-off tournament players? Local league players who don't play tournaments at all (and therefore don't see any personal benefit from joining up)? Primarily juniors?
Using an analogy with golf membership (which tends to be relatively very expensive compared to chess), clubs have had to implement ever-more flexible and ingenious methods of attracting/keeping members. We could possibly look at some of these ideas too.